Seeing, Hearing, Valuing: A Culture of Care

Every single activity presents an opportunity to craft the care you wish to receive or extend—from kind words and intentional actions, to taking only what you need and leaving some for another.

This isn’t about being a pushover. 

Responding with care and kindness might be exactly what’s needed in a moment; and it’s a powerful choice.

These are ways we show up as individuals. But what does care look like within a system—an organization, a structure, a set of policies and procedures?

Work and life are not separate. They’re deeply intertwined, and they both shape our sense of well-being.

When people feel cared for at work, it shows. Not only in individual performance, but in organizational outcomes. A culture of care isn’t built on perks or surface-level policies. It’s rooted in the lived experience of employees: feeling seen, valued, and significant. 

While organizations are established to meet business goals, not to “care” in the traditional sense, the truth remains: affirming the value of every team member is one of the most powerful ways to drive performance and well-being.

When 30% of employees report feeling invisible at work, we’re missing out. Their talents and perspectives go unrecognized, like discarding a rare gem.

The case for care is both human and strategic. Cultivating well-being requires more than intention; it demands action. It asks us to treat daily decisions and culture-building as living, breathing parts of the organization.

And sometimes, care begins with something as simple as seeing and hearing each other.

Simple, however, does not mean easy. We struggle, individually and collectively, with empathetic listening and deep noticing, even though we know it matters.

This is the place where we go with others, the ever-widening circle. Empathy helps facilitate ethical decision-making, enhances short-term subjective well-being, and allows people to better understand how others perceive them.

As Nguyen reminds us, this kind of care invites expansive solidarity: “defending one’s self while recognizing the demands of others who are excluded… heeding the call for solidarity.” It’s about forming kinship across differences—in an ever-widening circle.

So how do we see and hear one another in the midst of so much noise?

Noticing someone isn’t the same as seeing them. And seeing isn’t the same as knowing them. Truly seeing another person means paying attention to the essence of who they are—not who we assume them to be. That takes effort. It means examining our own biases and assumptions, and slowing down in a world that urges us to speed up.

In The Power of Mattering at Work, Zach Mercurio says noticing someone requires:

  • time and space
  • deep attention
  • listening for total meaning
  • compassionate response
  • meaningful follow-up

As a people leader juggling multiple priorities, this might feel like another task. But consider this: care can be a shared responsibility; co-created with your team and shaped to fit your culture.

Start small. Practice the behaviors you want to see. Create a checklist that reflects how you want to show others they matter. That they are seen, heard, and valued.

Then pause. Assess how you’re doing as a leader, and how your team is doing collectively. Adjust as needed. That’s how a culture of care becomes real, grounded in both heart and accountability.

Eric J. McNulty reminds us that “culture and strategy reflect and amplify each other.”
Everything in an organization is connected.

So the question is: What will you prioritize to demonstrate that a culture of care is possible, and necessary?

Source of Inspiration

What I'll be reading

This book brings together the six Norton Lectures Viet Thanh Nguyen delivered at the Mahindra Humanities Center at Harvard University.

The question posed on the cover—“What is a writer’s responsibility in a time of violence?”—extends beyond writers. It challenges all of us who bear witness to violence to consider our role and responsibility.

As an admirer of Nguyen’s work, I know this book will not fail in being provocatively expansive of my understanding of the “other”. 

If you’re curious, I also invite you to listen to this powerful reading of the first chapter:

“On the Double, or Inauthenticity”
Viet Thanh Nguyen | To Save and to Destroy: On Writing as an Other | Norton Lecture 1

Song that inspires

Reflection

How do we truly know, see, and hear another—especially when we’re willing to let go of the stories we’ve told ourselves about who they are?

This question invites us to move beyond assumptions and into deeper awareness. It’s a quiet challenge to notice with intention, to listen with openness, and to recognize the full humanity in front of us.

While I Still Have Your Attention

Thank you for reading BETA’s blog. I hope this month’s reflection sparked new thoughts on From Intent to Impact: Crafting a Culture of Care and how we can collectively prioritize well-being.

When you’d like to explore how BETA Coaching & Consulting can support your organization in elevating employee well-being and business performance, book a 1:1 with me. I’d love to connect.

Well-being is both deeply personal and universally desired. It’s about how we function individually and socially—and how we evaluate our lives as a whole.

If this newsletter resonated with you, feel free to share it with colleagues, friends, or family. And if you haven’t subscribed yet, I’d love to have you join our distribution list (your email is always kept private).

Let’s also connect on LinkedIn.

Thank you!

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Novelette A. DeMercado, MS, PCC, CPDC, NBHWC
Founder/Chief Possibility Director

I’m drawn to the process of learning – the possibilities it holds – of things yet to be realized. Continuously expanding the sphere of understanding is a delight that transports the imagination. I set high expectations for myself, which signals confidence in my capacity to deliver outstanding results. Completing the task is its own reward and that internal drive motivates the journey.

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